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| Healthcare Strategic Management |
| December 2007 |
| Effective leadership is key to a winning program |
| Editor's note: The following is an excerpt from A Marketer's Guide to Physician Relations by Kriss Barlow, published by HealthLeaders Media.
Just as best-practice organizations need capable staff members, so, too, do they need capable management. As the number of physician relations programs grows, there is a tremendous opportunity for those who want to rise to the level of management. Regardless of the program's maturity, effective leaders continue to balance their ability to look at the whole ladder, while never losing site of the individual rungs. |
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