HCPro.com: Healthcare Strategic Management

Health Care Strategic Management reports on marketing strategies being used to make hospitals and health care systems more competitive, cost effective, and profitable.

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December 2007 (Volume 25, Issue 12)	view entire issue

Make your community benefit really benefit
The pressure is on at many hospitals and health systems as cities and towns are asking nonprofit hospitals more and more: What have you done for me lately? Proving your organization's worth and keeping your tax exempt status takes more than health screenings and classes, said Frederick C. Bagg, director of planning and research at St. Francis Health System in Beech Grove, IN. It's about partnering with your community and knowing its most pressing needs, Bagg said during "Com-munity Health & Needs Assessment and the Role of Community Benefit" at the Society for Healthcare Strategy and Market Development's (SHSMD) annual conference and exhibit in October.

Hospitals finding new ways to boost volume
Increasing efficiency-a top item on every hospital CEO's agenda-can only go so far. Roger Forgey, senior vice president of regional operations and business development for Erlanger Health System in Chattanooga, TN, sums up what every hospital executive knows: "As payments continue to go down, it takes more volume to be successful-or just to survive-in healthcare." While many hospitals focus on increasing market share in their primary service area, others are fishing in new waters. But how to reel in those patients?

Effective leadership is key to a winning program
Editor's note: The following is an excerpt from A Marketer's Guide to Physician Relations by Kriss Barlow, published by HealthLeaders Media. Just as best-practice organizations need capable staff members, so, too, do they need capable management. As the number of physician relations programs grows, there is a tremendous opportunity for those who want to rise to the level of management. Regardless of the program's maturity, effective leaders continue to balance their ability to look at the whole ladder, while never losing site of the individual rungs.

Other recently-published articles from Healthcare Strategic Management:

Effective leadership is key to a winning program

Hospitals finding new ways to boost volume

Make your community benefit really benefit

How will physician extenders affect our need for physicians?

Is your brand a communications strategy or a business strategy?

Updated planning needed to address physician shortages

Focus groups can help drive patient satisfaction

Do we dare use the ’S’ word?

Why is tracking ROI more challenging in healthcare?

Creating large group relationships

Transparency: It’s about the customers

Use IT to track your efforts

Customers are more than consumers

Give patients what they’re looking for with integrative medicine

Is ’relationship’ an overworked term?

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