Privacy – HCPro

HCPro LLC is committed to protecting your privacy and hold our relationship with users in the highest regard. In the first part of this Privacy Policy, we outline how HCPro collects information online through hcpro.com, hcmarketplace.com, decisionhealth.com, codingbooks.com, store.decisionhealth.com, or other HCPro websites which link to this Policy (collectively known as “HCPro Sites”).

The second part of this Privacy Policy pertains to Personal Information that we collected outside of HCPro Sites. “Personal Information” is defined by any information that allows us to identify you by an identifier such as your name, identification number, or location data.

‍By using an HCPro site and/or submitting your Personal Information to HCPro or its brands (outlined below), you consent to the use, storage, processing and transfer of that information in accordance with this Privacy Policy.

‍For the purposes of the EU General Data Protection Regulation 2016/679 (the “GDPR”), the data controller is HCPro with an office at 35 W. Wacker, 16th Floor, Chicago, IL 60601. HCPro is based in and operates out of the United States. HCPro, DecisionHealth, ACDIS, and NAHRI are all brands of HCPro and have also adopted this Privacy Policy. Where your data is being collected and used by one of the brands, all references to HCPro herein will also apply to the respective brand.

QUESTIONS
‍If you have any questions or complaints regarding this Privacy Policy or HCPro Sites, please contact us at customerservice@hcpro.com or by phone at 800-650-6787 or send a letter to:

HCPro LLC
35 W. Wacker, 16th Floor
Chicago, IL 60601

CHANGES TO THIS PRIVACY STATEMENT
‍This Privacy Policy may be modified from time to time. If there is a material change in our privacy practices, we will post those changes to this privacy statement. If there is a significant change, we will indicate on our sites that our privacy practices have changed and provide a link to the new privacy statement.

PART I – HCPRO SITES PRIVACY POLICY
‍Our primary goal in collecting personal information is to provide you with the best and most useful content and services. In addition, we may use the information collected from you to contact you regarding our products and/or services.

In order to use certain areas of HCPro Sites, a user may need to complete a registration form. During registration, a user may be required to give contact information (such as name and email address). We use this information to contact the user about services on our site for which he/she has expressed interest. Some information is optional while other information may be required. In some cases a unique identifier (such as, username and password) may be required in order to obtain further benefits from our Sites.

Forms on the HCPro sites that request financial information do so in order to bill you for products or services ordered.

‍1. What information do we collect?
‍HCPro sites collect the following Personal Information about site visitors:
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‍a) Site Use Information
‍HCPro collects technical information relating to each time a visitor comes to an HCPro Site, including IP address, browser type and version, time zone settings, browser plug-in types and versions, operating system and platform type.

We may also collect information about your visit, including pages you searched for and viewed and for how long, page response times, download errors, page interaction, and any phone number used to call our customer service number. This information can be collected without registration. This technical information allows us to assess support needs and the popularity of content across HCPro sites.

We may use this information for Remarketing, Google Display Network Impression Reporting, or Google Analytics Advertising Reporting Features. Basic and third-party vendors, including Google, use first-party cookies and third-party cookies together to inform, optimize and serve ads based on someone’s past visits to HCPro Sites (see item 2 in this Policy). Some HCPro Sites use Bombora to aggregate anonymized data about customer interests.

Some websites use Crazy Egg web analytics service. These services may record mouse clicks, mouse movements, scrolling activity, as well as text you type in the website. Crazy Egg is not using the information to collect any personally identifiable information entered into the website. Crazy Egg does not track your browsing habits across websites that are not using these services. Information collected by Crazy Egg is used on an aggregate basis to improve site usability. You can opt out from these services by visiting their site: https://www.crazyegg.com/opt-out.

‍b) Information Provided to HCPro
‍You may provide Personal Information to us which may include your name, personal and/or work email address, postal address, phone number, company name, job title, certification designation, etc. If you are making a purchase, you might also provide your credit card information. This information is optional to benefit from certain HCPro products and services.

Surveys: When you participate in a HCPro survey, we may ask for your Personal Information, such as name, e-mail address, employer, and any other information.

HCPro collects Personal Information in the following ways:
Membership Applications: You are sharing Personal Information with us when you join or renew your membership to any HCPro associations, including the Association of Clinical Documentation Integrity Specialists (ACDIS), the National Association of Healthcare Revenue Integrity (NAHRI), and the Association of Home Care Coding & Compliance (AHCC). Your membership log-in credentials will allow you to take advantage of exclusive, locked content on HCPro Sites.
Other Registration: When registering for complimentary online programs, we may ask for the same type of Personal Information.
Online Purchases: When you make a purchase through any of HCPro’s e-commerce sites, or when you subscribe to one of our publications through any HCPro site, you may be asked for the same type of Personal Information.
Other Subscription: When you subscribe to an e-mail newsletter, you may be asked for the same type of Personal Information. In many cases, your e-mail address will be required for fulfillment of the subscription.
Content: When you download complimentary content, including whitepapers and reports, from an HCPro Site, you may be asked for the same type of Personal Information in order to access.
Employment Applications: When you apply for employment with HCPro, we may ask for your Personal Information, including copies of your Resume, and any other information required to verify your qualifications.
Surveys: When you participate in a HCPro survey, we may ask for your Personal Information, such as name, e-mail address, employer, and any other information. Sometimes, the survey will be anonymous, in which case Personal Information is not required to provide input.

2. How does HCPro use “cookies”?
‍A cookie is a small text file containing a unique identification number that a website will transfer to the hard drive of your computer. This unique number identifies your web browser whenever you visit an HCPro site. HCPro Sites use cookies to store usernames, passwords, and other user preferences so that users don’t have to re-enter this information each time they use a particular site. You should be aware that advertisers serving ads on the HCPro Sites may use their own cookies.We, or a data provider we have engaged, may place or recognize a unique cookie on your browser to enable you to receive customized ads, content or services. No personally identifiable information is placed into these cookies. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address, in hashed, non-human readable form.The use of cookies is an industry standard, and cookies are currently used on most major websites. Most web browsers are initially set up to accept cookies. If you prefer, you can reset your browser to notify you when you have received a cookie or set your browser to refuse to accept cookies altogether. Some features of HCPro Sites may not work correctly if you disable cookies entirely. To learn more please go to http://www.networkadvertising.org/managing/opt_out.asp.

3. Does HCPro share information with third parties?
‍Occasionally, we make our customer list available to other reputable organizations so you may receive offers you might find interesting. We permit carefully selected organizations to advertise in our e-mail publications or let them sponsor products. To stop receiving such e-mails, follow the unsubscribe instructions in the e-mail or send an e-mail to customerservice@hcpro.com at any time. We may share Personal Information in the following ways:

‍a) Information You Give Us
‍1. Personal Information provided when you register for services or products. When you provide Personal Information about you on an HCPro Site to make a purchase or access an asset, we may share such Personal Information as necessary to the complete the transaction requested by you. HCPro also reserves the right to sell or otherwise provide mailing and information lists to selected third parties. These third parties may contact you directly regarding their products and services.

‍If you wish to opt out of the sale/distribution of such lists to third parties at any time, you may do so by opting out. We will not share Personal Information relating to individuals based in the EU or the United Kingdom unless you have provided your opt in consent.

‍2. Sensitive Personal Information. HCPro does not share sensitive Personal Information such as passcodes, credit card numbers, or health information except as necessary to complete your requested transactions, to process employment applications, or to comply with legal obligations. In such cases, this is done under strict confidentiality and security protections.

HCPro may use third party companies and persons to perform certain functions for us. These functions might include processing credit card payments, providing customer service, and sending e-mail. These other companies and persons may have access to customer information (such as Personal Information) that is needed to perform their functions, but they are under contractual confidentiality obligations and are not authorized to use the information for any other purposes.

3. In the course of our business, HCPro might buy or sell sites or assets. In these kinds of transactions, customer information (such as Personal Information) is usually one of the transferred business assets. In the event that HCPro, its subsidiaries, or affiliates is acquired, merged, or otherwise combined with another party, customer information will be one of the transferred assets.

‍b) Site Use Information
‍We may provide third-party sponsors/advertisers with front-end statistics (i.e., impressions and click-throughs) on the performance of their advertisements. In addition, we may share website statistics with other third parties.

4. How do we use the information we collect?
‍We use your Personal Information according to the terms of our Privacy Policy as it is written at the time of our use. We will only process your Personal Information, including sharing it with third parties, where (1) you have provided your consent, which can be withdrawn at any time (your electronic approval will qualify as your consent), (2) the processing is necessary for the execution of a transaction or contract to which you are a party, (3) we are required by law, or (5) processing is necessary for the purposes of our legitimate commercial interests, provided those interests do not override your fundamental rights.

to carry out our obligations arising from any agreement entered into between you and HCPro, or between your employer and HCPro
to update and renew a membership
to provide you with the information, products and services you request from us
to arrange and deliver events and other programs relevant to your job and interest areas
to respond to your questions and provide related customer service
to improve HCPro Sites
to send you HCPro publications, special offers, and information we believe is useful to our customers and prospects, where you have not opted out of receiving such information at the email address at which you are receiving it. We may automatically process your information to determine which products and services may be of most use to you. You may opt out of such processing by emailing customerservice@hcpro.com.
to send you third party information that HCPro believes is relevant to you
to notify you about changes to your products or services or to ask for your feedback in improving said products and services
to allow you to participate in a contest, competition, or survey Surveys & Contests
should you apply to work at HCPro, to process your employment application, including background checks and education and employment verification
to comply with all applicable laws or legal processes, or provide information to protect the rights, property, or safety of HCPro or our customers, attendees, or prospects.

b) Information Collected Around Site Use

‍HCPro uses anonymous data collected on our Sites to let our sponsors/advertisers see the front-end performance of their advertisements, including impressions and clicks.

We also use this anonymous data to analyze the behavior of visitors our sites to measure interest and determine areas to optimize that will better serve our visitors.

‍c) Information Collected Around Certification

‍If you register for certification or recertification through any of HCPro’s associations, we may use any Personal Information you provide doing so in the same manner as we do with purchase and registration information. We may use or disclose Personal Information, certification exam performance information, and/or related assessment information to outline certification participation, send notifications about the status of certification, or schedule and administer exams. We will not share Personal Information about exam performance or any reasonable accommodation request with the general public.

‍5. How can you review and modify your Personal Information?

‍You have the following options for modifying or deleting Personal Information or demographic information provided by you to HCPro or its brands.

Email customerservice@hcpro.com.

Send mail to the following postal address:
HCPro LLC
35 W. Wacker, 16th Floor
Chicago, IL 60601

Call 800-650-6787

‍6. What is the opt-out policy for HCPro sites?

‍HCPro provides all prospects and customers with the opportunity to opt-out of receiving communications from our brands, individually or holistically, and our partners. If you no longer wish to receive specific communications or services, you have the following options:

HCPro

Visit https://preferencecenter.hcpro.com/hcp/emailsubscriptions
‍
‍Email customerservice@hcpro.com

‍Send a mailed request to:
HCPro LLC
35 W. Wacker, 16th Floor
Chicago, IL 60601

Call 800-650-6787

DecisionHealth
‍
Visit https://preferencecenter.hcpro.com/dh/emailsubscriptions

‍Email customerservice@hcpro.com

‍Send a mailed request to:
HCPro LLC
35 W. Wacker, 16th Floor
Chicago, IL 60601

Call 800-650-6787

ACDIS

Visit https://preferencecenter.hcpro.com/hcp/emailsubscriptions
‍
‍Email customerservice@hcpro.com

‍Send a mailed request to:
HCPro LLC
35 W. Wacker, 16th Floor
Chicago, IL 60601

Call 800-650-6787

NAHRI

Visit https://preferencecenter.hcpro.com/hcp/emailsubscriptions
‍
‍Email customerservice@hcpro.com

‍Send a mailed request to:
HCPro LLC
35 W. Wacker, 16th Floor
Chicago, IL 60601

Call 800-650-6787

You will find instructions for opting out of any e-mail you receive included at the bottom of each email.

‍7. Your California Privacy Rights

For California Residents Only. If you are a current resident of California, you have certain rights under the California Consumer Privacy Act.

Do not sell my Personal Information. HCPro may disclose your Personal Information to third-party partners who may use that information to market directly to you. As a California resident, it is your right to opt-out of having your Personal Information licensed to third parties. We will not share your information after we have received your notification that you are opting out.

Request to know about your Personal Information. You have the right to request disclosure of any Personal Information we have about you, along with categories of information we hold about you, categories of recipients with whom we’ve shared Personal Information, categories of information we share with others, and categories of sources of the information. You may make a request once per calendar year.

Request removal of your Personal Information. You have the right to request that we delete any Personal Information we have about you.

Non-discrimination. HCPro does not discriminate against you if you choose to take any action under the California Consumer Privacy Act.

If you wish to opt-out or take other actions available under California law, you have the following options:

Send an e-mail to customerservice@hcpro.com

Send a mailed request to:
HCPro LLC
35 W. Wacker, 16th Floor
Chicago, IL 60601

Call 800-650-6787

In your request, please attest that you are a current California resident and provide a current California address for our response. As a security precaution we may also require additional information to allow us to confirm your identity.

‍8. Your European Privacy Rights

For European or United Kingdom Residents Only. If you are based in the EU or the UK, you may have rights under the General Data Protection Regulation (GDPR) in relation to your Personal Information.

Request access to your Personal Information. You may have the right to request disclosure of any Personal Information we have about you, including recipients or types of recipients with whom we’ve shared Personal Information, the period for which Personal Information will be stored, the source of Personal Information, and any automated decision-making taking place around Personal Information.
Request correction of your Personal Information. You may have the right to rectify any inaccurate Personal Information we have about you.
Request removal of your Personal Information. You may have the right to request that we delete any Personal Information we have about you.
Request restriction of processing of your Personal Information. You may have the right to prevent or restrict us from processing your Personal Information.
Request transfer of your Personal Information. You may have the right to request, where technically possible, the transfer of Personal Information directly to a third party.

Where you believe that we have not complied with our obligations under this Privacy Policy, or under European or UK data protection laws, you have the right to make a complaint to an EU or UK Data Protection Authority, such as the UK Information Commissioner’s Office.

If you wish to exercise your European or UK data subject rights, you have the following options:

Send an e-mail to customerservice@hcpro.com

Send a mailed request to:
HCPro LLC
35 W. Wacker, 16th Floor
Chicago, IL 60601

Call 800-650-6787

9. What kinds of processes and procedures are in place to protect against the loss, misuse or alteration of your information?

‍HCPro Sites have security measures, such as firewalls, in place to protect your Personal Information. While we cannot guarantee that loss, misuse or alteration to data will not occur, we take precautions within our control to prevent these occurrences. Certain sensitive information collected for transactional purposes, such as your credit card number, is encrypted prior to transmission.

You are ultimately responsible for the security of your HCPro login credentials. You may not share your login credentials with others who have not purchased or subscribed to restricted content on HCPro Sites. You should log out of HCPro systems on your browser at the end of each computer session to ensure that others cannot access your Personal Information.

‍PART II – HCPRO PRIVACY POLICY FOR INFORMATION COLLECTED OTHER THAN THROUGH HCPRO SITES

‍If you submit Personal Information to HCPro through any channel other than our Sites, the same privacy rules set forth at Part I above for HCPro Sites will be applied to the use and processing of your Personal Information, apart from the following:

The “cookies” and other tracking devices used by HCPro Sites do not apply to Personal Information gathered through other channels.
When HCPro collects Personal Information through channels other than our Sites, it may apply a different privacy policy, which will be disclosed to you.